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Summary
Seasoned, bottom-line driven marketing/management professional with extensive direct marketing/retail/intenet/database experience. Motivated, passionate, team-focused leader with effective communication skills.
My objective is to drive growth performance in sales and bottom-line for a business in a marketing/management capacity.
My objective is to drive growth performance in sales and bottom-line for a business in a marketing/management capacity.
Experience
June 2008 – Present (3 years 9 months)
Managed six retail businesses; developed economic proposals and managed projects; board member for Ontario's Lake Country; built and marketed retail websites; developed economic community plans; negotiated leases and joint-venture contracts; improved bottom-line business results by over $600,000.
1993 – 1999 (6 years)
managed two direct marketing divisions in Canada with over $25mil in sales; moved customer service and distribution to Canada from US with over $1mil in savings; improved bottom line results by over $2mil; negotiated long-term licensing deals with Disney Canada and Mattel; Managed staff of over 75; reported directly to President, Grolier Direct Inc.; managed direct relationships with agencies and marketing promotion firms.
Skills
- Multi-channel Marketing
- Database Marketing
- Customer Acquisition
- Direct Marketing
- Customer Retention
- Direct Mail
- Catalogs
- Market Planning
- Segmentation
- Inventory Management
- Strategic Planning
- Telemarketing
- Budgeting
- Email Marketing
- Product Development
- Lead Generation
- Budget Management
- Advertising
- Customer Satisfaction
- Customer Service
Education
Additional Information
- Groups and Associations:
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